Cookie policy

About cookies

This Cookie Policy explains how BCRAFT uses cookies and similar tracking technologies on bcraft.com (“Website”).

Cookies are small text files stored on your device by your browser when you visit a website. They help websites function properly, remember preferences, improve security, measure performance and, where you consent, support advertising and conversion tracking.

Cookies do not harm your device and do not contain viruses. Some cookies are placed directly by our Website, while others are placed by third-party services that we use for security, analytics, embedded content, advertising measurement or marketing purposes.

This Cookie Policy should be read together with our Privacy Policy, which explains how we collect, use, store and protect personal data more generally.

Why we use cookies

We use cookies and similar technologies to:

• make the Website work correctly;
• protect the Website from spam, fraud, bots and malicious automated traffic;
• remember your cookie choices and preferences;
• understand how visitors use the Website;
• measure Website performance and improve user experience;
• measure advertising performance and campaign effectiveness;
• track conversions, such as form submissions, demo requests or contact actions;
• support analytics, attribution and reporting;
• display or measure relevant advertising where legally permitted and where you have provided consent where required.

Types of cookies we use

We group cookies and similar technologies into four main categories.

Managing your cookie choices

When you visit our Website, a cookie consent banner lets you manage your preferences. You can:

• accept all cookies;
• reject non-essential cookies;
• customise your settings by category;
• choose whether to allow preference, statistics and marketing cookies;
• change your choices later where the cookie banner provides this option.

Strictly necessary cookies cannot be disabled because they are required for the basic functionality, security and consent management of the Website.

Most web browsers also allow you to manage cookies through their own privacy or security settings. You can usually block cookies, delete existing cookies or configure your browser to notify you when cookies are being placed. Please note that disabling certain cookies may affect your experience and limit parts of the Website.

Consent and advertising technologies

We may use analytics, advertising and conversion tracking technologies to understand how users interact with our Website and to measure the effectiveness of our marketing campaigns. These technologies may include:

• Google Tag Manager;
• Google Analytics;
• Google Ads conversion tracking;
• Google Consent Mode;
• Meta Pixel;
• Meta Conversions API, where implemented;
• YouTube or embedded media tracking technologies, where embedded content is used;
• other similar analytics, advertising or conversion measurement tools that may be added in the future and reflected in this Cookie Policy.

Where required by law, non-essential analytics, advertising, retargeting, ad personalisation and conversion tracking technologies are used only after you have given consent.

Google Consent Mode may be used to communicate your cookie and consent choices to Google tags. Consent Mode helps Google tags adjust their behaviour based on your choices, but it does not replace the cookie banner itself. For users in regions where consent is required, we aim to ensure that non-essential analytics and marketing tags are not activated before the relevant consent has been provided.

Strictly necessary cookies

These cookies are essential for the Website to function and cannot be disabled through our cookie banner.

Preference cookies

These let the Website or third-party services remember choices that change how it behaves or looks. Where required by law, they are used only with your consent.

Statistics cookies

These help us understand how visitors use the Website by collecting information about Website activity and performance. Where required by law, they are used only with your consent.

Marketing cookies

These are used to track visitors across websites, measure advertising effectiveness, attribute conversions and support relevant advertising where legally permitted. Where required by law, they are used only with your consent.

YouTube and embedded content cookies

If our Website includes embedded YouTube videos or similar embedded content, third-party cookies may be set by the relevant provider when you interact with that content.

Notes about third-party cookies

Some third-party cookies may be set by external providers when you interact with embedded content, advertising technologies, analytics tools or conversion tracking features.

The exact cookies, storage periods and purposes may change if third-party providers update their technologies. We aim to keep this Cookie Policy up to date, but the actual cookies present on your device may depend on:

• your browser settings;
• your cookie consent choices;
• your location;
• whether you interact with embedded content;
• which advertising or analytics tools are active at the time of your visit;
• changes made by third-party providers.

At the time of this Cookie Policy, BCRAFT does not use TikTok Pixel, X/Twitter advertising tags, LinkedIn Insight Tag or Microsoft Clarity on the Website. If these technologies are added in the future, this Cookie Policy will be updated accordingly.

Changes to this Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in cookies, tracking technologies, advertising tools, analytics systems, legal requirements or Website functionality.

The “Last updated” date at the top of this page indicates when this Cookie Policy was most recently revised.

Contact us

Questions about this Cookie Policy or how we use cookies? Email us — we read every message and route it to the right team.

info@bcraft.com →

BCRAFT SOFTWARE DOO, Jurija Gagarina 231, 11070 Belgrade, Serbia · PIB 113787377 · MB 21925853